“Everyone’s benefiting from the cross-pollinating.” “This is an opportunity for Katy to appeal to a new audience, and open up markets in countries around the world,” he said. The way Singh sees it, the momentum of a song such as “Con Calma” is re-routing the flow of influence and star power. “The streaming numbers speak for themselves,” said Simran Singh, Yankee’s attorney and business partner who helped broker the Perry collaboration. With “Con Calma,” he’s found another one. “We were already playing the single, but he still asked, ‘Do you think I should get an English collaboration?’ The song is sexy as is, but he’s always searching for that hit.” “Two months ago, I had a meeting with Yankee to talk ‘Con Calma,’ ” recalls Santos. Add in Spotify, Apple Music and the rest, and one can credibly make a case that Yankee is the biggest star on “Con Calma” right now. The original “Con Calma” (and its Animoji dance video) has close to 800 million YouTube streams already, with the remix tacking on another 35 million so far. Yankee, whose 2004 single “Gasolina” helped first popularize reggaeton, has billions of streams on YouTube alone. Urbano’s prowess on streaming makes it a powerhouse any way you define it.
But when done right, “it shines the correct light on Latino artists.” If collaborators join up cynically, “artists will be criticized,” Santos added. Singles such as “Con Calma” aren’t just meeting a young, diverse audience where they live: They’re pushing all of pop music in its direction. “Beyoncé is singing en español with J Balvin, and so is Alicia Keys with Pedro Capó and Farruko,” said Enrique Santos, the chairman and chief creative officer of iHeartLatino, the radio and streaming platform.
They didn’t have to “cross over” - the U.S. The original music video, with Yankee as a particularly limber Animoji, came with its own dance craze that helped the song instantly go viral on YouTube, TikTok and other platforms.Įven the Coachella Valley Music & Arts Festival put Balvin and Daddy Yankee’s Puerto Rican peer Bad Bunny near the top of the main stage bill at this year’s festival. Snow himself shows up too, with Perry on a new hook that harks back to her 2010 hit “California Gurls.” (Even if Perry’s frothy lyrics such as “Hola, me llamo Katy / A little mezcal got me feelin’ naughty / I know that we don’t speak the same language / So I’m gonna let my body talk for me” have drawn mild rebuke from Latin critics.)īut the song’s reggaeton churn (from Dallas production duo Play-N-Skillz) is fresh enough for modern nightclubs from Yankee’s San Juan to Perry’s Santa Barbara (via Snow’s Toronto). The remix of “Con Calma” is an inside-out revision of “Informer.” It puts Yankee on the now-in-Spanish hook from the original, which Yankee said changed how he saw Caribbean styles interacting with pop. “When travel and play, they hear our music all over the world. More on all things Snow can be found online via and a global movement now,” Yankee, 42, said. On November 24, 2020, I had the pleasure of speaking with Snow via Zoom, as embedded below. Snow is set to release his next single, “Reason To Love” featuring Balam Kiel, in December 2020 produced by Juno Award winner DJ Kemo. This was followed by other accolades related to DKO Music Group, including the success of “Se Prendio” by Nio Garcia, Casper El Magico, Juan Magan and Snow - which the aforementioned William Dinero co-wrote and co-produced. On August 6, 2020, the RIAA certified “Con Calma” as 41x platinum, and on August 11, 2020, “Con Calma” surpassed 2 billion views on YouYube, becoming Snow’s first visual to achieve this remarkable target. In 2019, Snow had a colossal resurgence into the music world via his worldwide hit collaboration “Con Calma” with Daddy Yankee. “Together” features and showcases the new talent under his DKO Music Group label that he has been developing for the past few years the DKO fold includes Francesco Antonio (artist and actor), William Dinero (artist and record producer) and Balam Kiel (artist).
On the heels of that award season, Snow released a new Latin-themed single and music video “Together” last week via all major digital platforms. By Darren Paltrowitz 0 Snow On The Long-Term Success Of “Informer,” Working With Daddy Yankee, His Classic Rock Influences & MoreĬanadian musical legend Snow has returned home to Toronto after a successful trip from Miami winning 8 Awards: 6 Latin Billboard Awards, 1 iHeartRadio Award and 1 Billboard Award.
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